Bangalore, India - How often has the kid selling newspapers in the summer heat
moved you to buy a second copy? And how often have you thought of doing
something for such kids? Well here's an opportunity for all those who want to
do something for the underserved children of your city!! Hindustan Lever's
power-brand Surf Excel, as part of its social commitment, has initiated a public
campaign - Surf Excel 10/10 a donation drive to raise funds for the education
of the disadvantaged children of Bangalore. Parikrma, an NGO is partnering
with Surf Excel for this cause.

Renowned multilingual actress Ramya Krishnan, who's long been associated
with the cause of the underserved children, will spearhead this unique
public campaign. At the conference Ramya Krishnan announced the official
launch of this campaign and sent out the first SMS to kick start the fund.
She mentioned that she has chosen to support this campaign as an expression
of her concern for underserved children of the city.

Surf Excel 10/10 aims at making people aware of the plight of Bangalore 's
underserved children by giving them an opportunity to contribute towards
their benefit. Every Surf Excel pack will have a special piece of stained
cloth which on washing reveals a score between 1/10 to10/10. For every score
that is SMSed to 455, Surf Excel will contribute a corresponding amount to
Parikrma which will go to a fund for children's education. Every SMS of the
citizens of Bangalore will add up to give the gift of education to many
underserved children of Bangalore . Moreover, the intention is to create
awareness among the masses

According to Priya Nair, Marketing Manager, Premium Fabric Wash , HLL,
"Surf Excel believes that children should be allowed to have a natural childhood.
And that stains are part of the growing process. This donation drive
reiterates the belief Stains are good. Washing off one stain can make a
difference by providing education to the underserved children of our city.
Bangalore has one of the highest numbers of underserved an child who lack
even the basic education and that's why Surf Excel has taken up this social
commitment programme to reach out to them. This is an appeal to the citizens
of Bangalore to participate and help us in brightening the future of
thousands of underserved children in our city".

According to Ms. Shukla Bose, Founder, Chairperson, Parikrma, Bangalore ,
the beneficiary NGO, "There are hundreds of children in Bangalore who do not
have access to quality education. The Parikrma Model is aimed at just this
providing a sustainable and scalable model for providing English medium top
class education with a strong focus on outcomes. We are really glad that
Surf Excel has taken up this remarkable initiative which will lend support
to providing quality education to the children who need it. And more than
generating money it will make people aware of the cause we are striving
towards".

Parikrma has 4 Centres for Learning (Koramangala, Sahakarangar, Jayanagar
and Nandhini Layout) that care for 730 children coming from 26 slum
communities and 3 shelters / orphanages.

This campaign is also being conducted in Delhi , Kolkata, Chennai and
Mumbai. The beneficiaries of the public campaign will be underserved
children of renowned NGO's like Prayas, Udayan, Udavum Karangal and Pratham
respectively.

FOR MORE INFORMATION CONTACT :

Mr. MURALI R.
M/s. I P A N
Bangalore, India
E-Mail : r.murali@ipan.com