Bangalore, India - Right after the success of Vodafone Fever (Mumbai) and Money Mantra (Delhi), Fever 104 FM brings to Bangalore “I love Fever 104”, an exciting, innovative month long promotion.

The next few weeks will have Bangalore richer by a few thousands. Synonymous with a superior radio listening experience, Fever 104 FM is delighting Bangalore’s listeners with this unique contest which makes winning so easy. There are no tricks or catches to the concept. It’s straightforward, it’s engaging and yet very simple.

As part of the contest, every registered participant stands a chance to win Rs 10,400. All that the participant has to do is stay tuned to Fever 104 FM. Thousands of listeners from Bangalore have already registered ever since June 26, when the lines for registrations opened. The ‘I love Fever 104’ contest will begin from July 2 and will continue till July 22, Monday to Friday from 7 am to 10 pm.

The station has supported the “I love Fever 104” contest with an elaborate and aggressive 360 degree media plan. Right from television to print, to outdoor and more, the intent has been to capture the listener’s attention and reward their listening experience on Fever 104 with some easy to win monies.

Speaking about the promotion and Fever 104’s latest initiative, Fever 104 FM's Bangalore Station Head, Anjali Paul says, "Radio is no longer a passive medium. The intention of these initiatives is to increase participation and involvement of the listeners, boost the excitement levels, and give our listeners a chance to get rewarded for staying tuned to Fever 104 FM." She further stated, "I love Fever 104 takes off from Fever Bolo, another successful Fever 104 property. And by virtue of this promotion, we not only want to reach out to those who participate, but also all those who will be entertained by listening to others win or lose."

FOR MORE INFORMATION CONTACT :

Mr. C. SRINIVAS
M/s. Lintas India PR
Bangalore, India
E-Mail : srinivas.c@lintasindia.com