Bangalore, India - INVISTA, the world's largest integrated fibers company showcased fiber and fabric offerings defining fashion for the apparel industry, along with fashion presentations from leading designers and garment brands at LYCRA(R) Rendezvous, an event that has emerged as the vital source for both trends and innovations for the fashion fraternity worldwide. Leading textiles mills from India, international experts from INVISTA, retail garment brands as well as prominent designers participated in the event.

The event featured showcasing of diverse product innovations from INVISTA including XFIT LYCRA(R) fabric and LYCRA(R) BLACK fiber that intend to revolutionise the fashion outlook for the denim and intimate apparel markets. Marco Lucietti of INVISTA Apparel, offered insights into XFIT LYCRA(R) fabric, a denim innovation from the LYCRA(R) fiber brand, which is a patented cross-weave technology that allows 360 degree movement.

"We expect XFIT LYCRA(R) fabric to change the landscape of denim with its next-generation look and feel. It provides a wider fit to accommodate more diverse body types, giving the wearer a flattering alluring shape," said Marco Lucietti. "The new sculpting technique also helps give jeans a lasting good look because of improved shape memory, while looking and feeling like authentic denim."

Andrew Evans, Sales Director, INVISTA Apparel, South Asia, sharing information about the new global advertising campaign for the LYCRA(R) fiber brand, entitled "Some Clothes Love You Back," said, "The campaign is built on the LYCRA(R) fiber brand's unique understanding of how women are shaped, how they move and how they want their clothing to look and feel. With this very honest and personal new campaign, we are further differentiating our customers' garments in the crowded market place".

INVISTA also showcased LYCRA(R) BLACK fiber, a path-breaking product for the Intimate Apparel segment, for elegant and natural looking black and dark fabrics that help resist fading with washing. It represents a real breakthrough for lingerie and underwear designers. LYCRA Black fiber stays black, even after repeated wash cycles, thanks to its spun-dyed technology. It also reduces the 'grin-through shiny effect' in dark fabric shades; a phenomenon which often jeopardises the evenness and intensity of colour.

LYCRA(R) Rendezvous featured an array of fabric innovations exhibited by leading mills from India that included, Arvind Mills Ltd.(Denim), Carvico Spa Italy, Balavigna Weaving Mills Pvt. Ltd., Banswara Syntex, K.G.Denim Ltd, Raymond UCO Denim, Vardhman Textiles Limited, Alok Industries Limited and Bonjour International.

FOR MORE INFORMATION CONTACT :

Ms. POOJA BASNETT
M/s. PR Pundit
Bangalore, India
E-Mail : pooja@prpundit.com