Focusing on the theme – Transform or Perish – media and communication professionals will brainstorm at the two-day 12th Global Communication Conclave to be held at Pune from Friday.
Facebook APAC head Ramesh Gopalkrishna, Editors Guild secretary general Prakash Dubey, former NASSCOM chairman Jerry Rao, New India Assurance Chairman and Managing Director G Srinivasan are among those who will address the interactive meet, being organized by the Public Relations Council of India (PRCI) - the communication exchange for PR, media, advertising, HR, Marcom professionals and mass communication students and academicians.
“Apart from the rapid developments in technology, life around us too is changing fast – faster than the speed of thought. What we think today may not be relevant tomorrow. Some of these rapid developments would need a total transformation, and not a mere change,” said Conclave chairman and PRCI national president B N Kumar.
The conclave will focus on sub-themes covering a host of subjects such as PR, Corpcom, Media, Social Media, Advertising, Crisis, HR, Mentoring, CSR, Artificial Intelligence, Governance, Film, Agriculture, Energy, Urban Infra etc., with the overall theme – TRANSFORM OR PERISH, Kumar said”.
IIT Kanpur Alumni Association’s Pune chapter is the knowledge partner for the tech sessions covering IoT, Artificial Intelligence and Big Data.
“With the fast changing technology becoming the key enabler in today’s world, communication, media, advertising and HR professionals can ill afford to ignore the rapid developments around them,” said Shailendra Agrawal, president of IIT Kanpur Alumni Association, Pune chapter, said. “We are happy that PRCI has taken up an absolutely fitting theme Transform or Perish,” he added.
PRCI Chairman emeritus and chief mentor M B Jayaram said: “We will also present the much sought-after signature awards under the Chanakya series and induct achievers into the PR Hall of Fame. As part of its talent recognition endeavour, the council will felicitate communication professionals with its collateral awards.”
PRCI and its Youth Wing Young Communicators Club (YCC) will hold a separate conclave mainly for communication students at the Symbiosis Vishwabhavan Auditorium, Senapati Bapat Marg, Pune, in the first half of March 9.