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Sebamed, a reputed German skin and hair care expert with a legacy of 50+ years, has announced plans to deepen its engagement in the evolving and growing baby care segment in India. The brand has launched its first ever campaign in India “pH 5.5 = perfectly Healthy skin”. The campaign aims to educate moms about the unique benefits of pH 5.5 that Baby Sebamed product range offers, making it 100% safe & healthy with a promise of The Best protection from day 1.
Sebamed, marketed by USV Pvt. Ltd in India, has enjoyed the trust of moms with its wide range of pH 5.5 based products ever since its launch in the market. A household name amongst new moms, it is a pioneer in pH 5.5 based products globally that are clinically proven to prevent any damage to the delicate baby skin and keeps it soft & glowing. Due to its superior benefit, it is highly recommended by leading paediatricians across India as the best baby skin and hair care brand.
Speaking on future plans, Shashi Ranjan, Head of Business - Consumer Products, USV Pvt Ltd. said, “I believe Indian consumers deserve the best and Sebamed with its uniquely poised portfolio with pH 5.5 benefit provides them an opportunity to upgrade. We are committed to make strategic investments in creating awareness and brand building. In parallel, we are expanding our retail footprint and setting up Omni channel distribution across India in order to make our wide range of portfolio accessible to huge potential customer base. We strive to build a great team with an agile mind-set and vibrant culture, as people are our biggest assets.”
Elaborating on the campaign, Konark Gaur, Head of Marketing - Consumer Products, USV Pvt Ltd. said, “We observed that new age parents’ needs were evolving, and were cluttered with confusing information. It was important for us to create an honest and authentic brand that empowers them with the best care for their baby. The campaign design is rooted in the product promise to keep the skin pH at a perfect level of 5.5. I believe our campaign communicates the unique benefit in a simple way and would establish a strong connect with our audience.”
Developed by Lowe Lintas, the campaign will run across traditional as well as digital and social media platforms for six weeks in top 20 cities in India. The brand will also work towards creating and amplifying conversations amongst new parents through their strong digital eco-system and on- ground outreach programmes to drive credibility and advocacy.
Commenting on the campaign, Madhu Noorani, President (Creative), Lowe Lintas said, "Sebamed has come in with a very specific and scientific offering. The challenge was to make a scientific term like pH 5.5 easy for the moms to understand. It is only a mom who can understand the babble of her baby. So, that’s exactly where our idea sits. A very vocal infant questioning her mom about the products being used on her and a confident mom standing up to the questioning. A charming conversation between equals leading to the message that pH 5.5 means perfectly Healthy skin."