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FreshToHome launched their VIP Box range of dishes for you to cook and eat, with the single intention of enhancing your world cup experience with their Ready-to-Cook dishes, hand picked from cricketing nations across the world. Apart from many things, Food and Cricket are two things that are celebrated in India. The celebration just got bigger and better! FreshToHome, India’s most trusted destination for fresh and chemical free Fish and Meat, noticed a surge in their sales over the weekend. It was no coincidence that the surge coincided with the momentous India v/s Pakistan match.
FreshToHome, on a daily basis receives around 8000+ order everyday and deals with around 15tons of Fish and Meat. However, over the India-Pakistan match, they hit 12000 orders a day primarily in Bengaluru followed by NCR.The majority of orders placed were from the Ready-to-Cook section. On the surge in sales over the cricketing weekend, Shan Kadavil, CEO says “The increase in sales comes as no surprise to us. Through this campaign we’re creating a food experience, bringing flavours from around the world. We’ve run sports campaigns related to food in the past and it's worked well for us. Having said that, the 25% increase in sales is astonishing. That reinforces the fact that like Religion, Cricket does remarkable things in India”.