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The expansion plans come on the anvil of Akshayakalpa strengthening its product portfolio with a slew of innovative products in the dairy products category including lactose free fresh milk, a first ever in the country launched at an exclusive press briefing today by Dr. C. N. Manjunath, Cardiologist and Director, Sri Jayadeva Institute of Cardiovascular Sciences and Research along with Shashi Kumar, CEO and Managing Director, Akshayakalpa.
Explaining Akshayakalpa?s pioneering model, Shashi Kumar, CEO and Managing Director, said ?Akshayakalpa is focused on a unique model of innovation and deployment of technology right at the farms and fostering micro-entrepreneurship and profitability of farmers, to ensure higher quality of farming and production. We work with farmers for close to two years to train them and help them set up the required infrastructure and facilities at their farms before they become ?Akshayakalpa farmers?. A rigorous procedure is followed, wherein we produce organic fodder; ensure the cows are free of antibiotics or hormones for healthy milk production and that the milk is completely untouched by human hands in the entire process of production and packaging. In fact, the milk produced goes through 14 rigorous tests starting from farm level to the packaging unit. To retain the cold chain from the farm level until it reaches the end consumer, we have installed BMC (Bulk Milk Chillers) at every milk producing unit (farm) and in the transportation vehicles which maintains the standard temperature at 4° C.?
He further added, ?We have close to 20,000 customers across Bangalore today and a network of 250 distributors. We have also partnered with leading retail chains such as Nature?s Basket, Big Bazaar, Hyper City, Big Basket, Amazon and 24 Mantra Organic, Organic World and hyper local delivery platforms such as Daily Ninja, Doodhwala, Morning Drop to widen our product availability and will strengthen this further. With the launch of new products this year, we plan to strengthen and expand our distribution network further.”
Dr. C. N. Manjunath, cardiologist and director of Sri Jayadeva Institute of Cardiovascular Sciences and Research, formally launched Akshayakalpa?s new product offerings- lactose-free 'fresh? milk, set curd and Greek yogurt. Commenting on the occasion he said, ?I congratulate Akshayakalpa for their initiative to not only bring healthier products to consumers but also to enable farmers produce this in a profitable manner & equip them to deploy technology, which is critical to future agricultural growth in the country. Organic milk products contain more nutrients and healthy, unadulterated milk will benefit consumers in a number of ways, more so considering today?s lifestyles. We should educate consumers further on why they should adopt such healthy products, even if it means spending slightly more.Any organic food products is natures gift , we should promote, preserve and cherish for better health."