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India’s leading online fashion brand, Jabong, today announced the dates of its much awaited Big Brand Sale (BBS). The 4-day shopping extravaganza will be held between the 27th and 30th of July, with discounts ranging from 55-80%, across all product categories. The fashion major is offering 4 lakh styles from over 3000 international and Indian brands at very attractive discounts. Over 1 lakh styles are for the first time on over 50% discount, in addition to over 80% off on more than 15,000 styles.
The 4-day fashion festival on Jabong will see never before deals on premium brands like U.S. Polo Assn., Calvin Klein, Next, Adidas, Nike, Guess, Superdry, Mango, Fossil, Dorothy Perkins, Lee Cooper, Vero Moda, Jack& Jones, Puma, Blackberrys, Lakme, Lavie, Sangria and many more.
Ananth Narayanan, CEO, Myntra-Jabong said, “The Jabong Big Brand Sale is our marquee property that aims at celebrating premium fashion in a unique way. We have witnessed a significant growth in the last 3 editions, and we are expecting 100% growth this edition over last year’s Big Brand Sale in July. We are anticipating 25 million sessions across platforms, acquiring 4X new Jabong customers as compared to same edition last year.”
Speaking about the Big Brand Sale, Gunjan Soni – Head of Jabong, said, “Jabong customers are fashion forward and have a taste for International, premium and exclusive styles. The Big Brand Sale is a unique sale which has a disproportionate focus on global brands and is in line with Jabong’s affluent consumer base. It is a great opportunity for them to acquire their favourite brands at great discounts ranging from 55-80%. Over 1 lakh customers will also get exclusive VIP slots to shop before millions of other shoppers, leading to 15X sale during the slot hours vs. a normal day. We are prepared to provide a great shopping experience to over 13 million customers over the 4 days of BBS, leading to 4X traffic during peak hours compared to a normal day. This time we are also offering 100% cashback (in Jabong points) to all our customers to make their shopping experience on Jabong much more exciting.”