Bangalore, India – In keeping with its promise of enhancing the digital experience of its customers, Canon India Pvt. Ltd, India’s No 1. Complete Digital Imaging Company announced the launch of 2 first ever brand showrooms in South India called – ‘Canon Image & Business solution Lounge’ in Bangalore where the customers can touch, feel and try the products. These lounges are an all new concept aiming to provide to with the most compelling, comprehensive display of Canon’s vast range of consumer and business offerings in a non selling environment. to all kinds of consumers -- from the casual buyer to the enthusiast –

Mr. Alok Bharadwaj, Senior Vice President, Canon India and Mr. Kensaku Konishi, President & CEO, Canon India at a Press Conference in Bangalore

The store was inaugurated by Mr. Kensaku Konishi, President & CEO, Canon India and Mr. Alok Bharadwaj, Senior Vice President, Canon India. Laying the foundation for major expansion in the South, this is Canon’s first fully owned world class interactive and informative shopping experience outlet in the Southern region. Located at Brigade Towers, Brigade road, Bangalore and spread over 2300 sq. feet, the state-of-the-art image lounge provides the appropriate ambience and right platform for new products as well as new technologies to be showcased and experienced.

Canon ‘Image Lounge’ will exhibit the entire range of consumer product offerings from the house of Canon like printers, scanner, projector, digital camera, digital camcorder and All-in-One device categories under one roof.

Speaking on the occasion, Mr. Kensaku Konishi, President & CEO, Canon India said, “It’s a momentous occasion for us at Canon. Canon’s Image lounge is a unique ‘first of its kind’ concept in India serving as a guide for the digital enthusiasts by providing a ‘before-you-buy’ experience & information. This initiative is first of its kind in the South and we aim to capitalize on the niche created to enhance brand awareness. With this, Canon India seeks to create & win over more informed consumers, thus showcasing our long term commitment to the market.”

Sharing his sentiments, Mr. Alok Bharadwaj, Senior Vice President, Canon India said, “Although there are over 4000 retail points in India where Canon camera and printer products are available, we at Canon believe that there was a need for a platform for us to showcase our products and allowing the consumers to walk in, touch, feel and try our complete range of consumer offerings. By visiting the lounge, the customer can not only obtain first hand information on new products launched and make an informed choice of purchase, but is also not under any commitment to purchase.” He further added “We have displayed over 100 consumer products in this showroom spread over 7 zones of Powershot digital cameras, IXUS lifestyle cameras, Selphy photo printers, Digital Video camcorders, EOS Digital SLR, PIXMA single function and All-in-One printers and XEED Projector room. The Business Solution Lounge includes Multi function devices, laser printers etc.
This is part of Canon’s initiative to set up three exclusive retail showroom across the country. The first one was launched in the month of April at Gurgaon and the next one will be opening in Mumbai shortly. Initiatives like these are definite enabler for Canon to reach Rs. 700 crore by 2008.

Canon also inaugurated South India’s first ever B2B brand showroom called – Canon “Business Solutions Lounge” at Brigade Towers, Brigade Road, Bangalore where the customers can understand and use various Canon Business Imaging products. The lounge is an all new concept aiming to provide all kinds of enterprise customers & professionals with the most compelling and comprehensive display of Canon’s vast range of business offerings in a non selling environment. This is Canon’s second fully owned world class interactive and informative B2B outlet in the country. The first one was inaugurated at Vipul Agora Mall, MG Road, Gurgaon. The next one will be launched at Mumbai in October.

Customers can visit the lounge by prior appointment and can not only obtain first hand information on new products launched and make an informed choice of purchase, but is also not under any commitment to purchase.

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Mr. Mahesh
M/s. 20:20 MEDIA Pvt Ltd
Bangalore, India
E-Mail : mahesh@2020india.com