Bangalore, India - IBM signed Supertron Electronics Limited, as a National Distributor for the server range of products. This partnership would align with IBM's strategy of Up-country focus on the Server Business. With a dedicated business partner it enables IBM to reach out to larger segment of Tier 2 partners and to enable them directly.

Supertron Electronics Ltd one of the largest IT products distribution and service providers of India. Power consumption and thermal loads are increasing every day - a challenge that calls for new thinking about the combination of hardware, software and processors. With IBM
technology -- a comprehensive portfolio of solutions combining efficiency, planning and control -- IBM is meeting this challenge. The Company provides smart, new product and data center designs and a method to control and monitor the systems' power and heat requirements.

Mr. Mukul Mathur, Director - Channels & Marketing, IBM India/South Asia said, "Supertron comes with deep penetration in non metro locations. They have a very sound distribution structure to address the challenges faced by partners in C&D class locations .This partnership will go a long way to help address the channel needs to source IBM products and help address real customer problems in these locations."

As Mr.V.K.Bhandari, CM&D, Supertron Electronics Ltd states, "IBM servers feature an unmatched combination of performance and scalability with a balanced design. They also have an outstanding commercial application serving and database performance. With our proven distribution muscle, we hope that this alliance will help more and more clients manage expanding business needs".

FOR MORE INFORMATION CONTACT :

Ms. Sangeetha Janachandran
M/s. Vox Public Relations
Bangalore, India
E-Mail : sangeethaj@voxpr.co.in