Bangalore,
India - BIG 92.7 FM, has come up with triumph in the Radio Audience Measurement
(RAM) findings. Within just one year of launch, BIG 92.7 FM living true to its
name, has made a BIG impact in the radio industry! BIG 92.7 FM has clearly proved
to be the No. 1 choice of listeners, in the city of Bangalore, across all parameters
- including Reach, Share and TARP. The
RAM ratings also show that in Mumbai, the Station delivers higher reach than any
of its competitors, while in Delhi, it is the No.2 Station among 12-34 year old,
SEC ABC listeners. As per the latest RAM data (week ending 20th Oct’07),
BIG 92.7 FM delivers ‘reach’ of over 1.1 crore listeners cumulatively
in the 3 metros – Mumbai, Delhi and Bangalore. The
RAM data has come at a time when the industry needs it the most, with the growth
of the category and nationwide reach of the radio industry reaching new heights.
Its format of timely and continuous information data provision will prove a strong
tool for advertisers to plan their budgets and help broadcasters sharpen content
and sales strategy.
Speaking on the occasion, Mr. Soumen Chaudhary, VP
South, BIG 92.7 FM, said, “Our Bangalore Station has received the No. 1 position
within a very short period of time. We only recently celebrated the stations first
birthday and what better a gift that this! It re-affirms our positioning and content
strategy which has helped us stand out in the cluttered environment. We are Bangalore’s
only Kannada radio station, which has been received very well by listeners.” FOR
MORE INFORMATION CONTACT : BRIAN
AMMANNA
M/s. Big 92.7 FM
Bangalore, India
E-Mail : brian.ammanna@big927fm.com |
