New Delhi, India - After taking its viewers to the top of the world with Mission Everest and inside the Indian Air Force with Mission Udaan, the National Geographic Channel returns with its next mission property - My Brilliant Brain. This December, Nat Geo plans to woo its viewers by taking them inside the human mind to explore its incredible inner workings. This compelling series promises to make viewers re-think the abilities of the human brain as it looks at a group of remarkable people and poses questions about the origins of genius: are these extraordinary abilities genetic, developed or acquired by accident?

On a planet of six billion people only a few possess a unique genius. My Brilliant Brain reveals some of the most extraordinary aspects of the human brain. With a rich mix of special effects photography, computer
animations and neurological experiments, the series will showcase some of the world's most phenomenal geniuses. These are people living amongst us who have extraordinary mental abilities - were they born with it, developed them accidentally or through learning? Premiering in December, this fascinating week-long escapade will showcase the geniuses themselves and the scientists who venture headfirst into the winding depths of the brain to answer the question - how does one become a genius?

Speaking on the initiative, Nikhil Mirchandani, Managing Director, National Geographic Channel, South Asia said, "Our Mission properties have always showcased exceptional content, encouraging viewers to
re-assess the world they live in and expand their thought horizons. My Brilliant Brain will take Indian television programming to the next level with content so impressive and well-packaged that it truly suits
the evolved viewer we have today. This unique initiative will also provide our advertising partners an ideal opportunity to reach out to their target consumer".

"My Brilliant Brain is very special for us at Nat Geo India as it is the next big initiative with a local connect and also strongly communicates our philosophy of Think again. With a truly phenomenal line up including
a very special film from India, we are looking at promoting this series innovatively through extensive on-air, on-ground and on-line activation thus giving it a 360 degree approach for both our viewers and advertising partners", said, Rajesh Sheshadri, Senior Vice President - Content and Communication, National Geographic Channel, India

My Brilliant Brain will be extensively promoted on-air, on-ground and on-line through various consumer outreach programmes in association with Nat Geo's partners for the series. The focus of the promotional
activities will be to stimulate and challenge the brains of viewers nation-wide in an exciting and innovative format.

FOR MORE INFORMATION CONTACT :

DEBOSMITA MAJUMDER
M/s. Genesis Burson-Marsteller
Haryana, India
E-Mail : debosmita.majumder@bm.com