Bangalore, India - Badshahs of the Indian kids’ entertainment industry, Cartoon Network and POGO once again raise the bar of children’s television with the unprecedented, successive launch of an array of original productions especially for viewers in India - a first by any kids’ channels. Launching across Cartoon Network and POGO these productions feature new stars, new heroes, and new stories. The star attractions of the exclusive line up on POGO include the launch of five brand new original productions across genres such as Cambala Investigation Agency – a detective series; Sunaina – a family sit-com; F.A.Q (Frequently Asked Questions) – a science show; season five of M.A.D. – the award winning and innovative arts show and the
fourth successive year of POGO Amazing Kids Awards 2007. Cartoon Network launches an entertaining quiz series that pits cartoons against kids, titled Skatoony and the globally popular, new action, animated, original series from its international studios Ben 10. All original productions being launched are developed on the solid programming foundation of offering kids’ a healthy mix of humour, adventure, originality and
intelligence.

Highlighting the exciting line-up, Orion Ross, Vice President, Creative and Original Content, Turner Entertainment Networks Asia, Inc. (TENA) said, “Entertaining kids is our business and we are passionate about it. As the Industry leader and the number one choice of Indian kids, we are committed to providing them content that is age appropriate, funny, and fresh as well as stimulating. Our earlier innovative original productions such as an arts show (M.A.D.), the first dedicated kids’ awards (POGO Amazing Kids’ Awards) and a revolutionary pre-school series (Galli Galli Sim Sim) to name a few have already made their mark. I am hopeful that kids will enjoy these new shows as much as we enjoyed making them - for them."

Monica Tata, Vice President, Advertising Sales and Networks, India & South Asia, Turner International India said, “We believe our future is in creating our own properties and we have already produced over 26 animated original series such as The Powerpuff Girls, Dexter’s Laboratory, Johnny Bravo, Code Name Kids’ Next Door, etc in our international studios. Our original productions in India have been growing from strength to strength from 50 hours in 2004, to over 150 hours of original productions in 2007!”

She further added, “Created using our decade long experience, the programming on both our networks is a conscious effort to reinforce our relation with kids and their families, as we offer our audience a slew of
fresh and compelling programming, promising kids an exceptional blend of creativity, innovation and learning. This major initiative is a strong step forward in establishing the channels’ further as a committed local player in this country.”

FOR MORE INFORMATION CONTACT :

Mr. R. MURALI
M/s. I P A N
Bangalore, India
E-Mail : r.murali@ipan.com